Mr. Pistol's Palace
floor liners
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I can remember how the floor mats looked in my last vehicle.  I had actually wore a hole right through the driver's side mat.  Not only were they a mess, the carpet underneath was as well.  I wanted to avoid this with my Jeep.
Lurk around the Jeep bulletin boards long enough and you'll find one name synonymous with floor liners.  Husky.  They're molded to fit perfectly.  There's a continuous 2 1/2" lip around them that keeps water, mud, muck, or whatever from touching nothing but these patented rubberized liners.

jpliner.jpg
The one thing I did like about my stock mats was the hook that kept mine from sliding around.  This was something I'd always had a problem with and was worried the Huskies might meet that same fate.  Thankfully, I was wrong.  Underneath, they are covered in "sta-put nibs" which work quite well.  Husky liners are pricey but worth it.  I just wish they made a set that fit the rear floor WITH cupholders.

Update: these have held up great...but like most jeepers, i've started caring less about my carpet as the years go by.  It's been soaked with water and/or mud many a time and temporarily REMOVING my Husky liners was the best route because wet carpet doesn't dry very quickly under a piece of heavy duty plastic.  In the near future, I will be pulling out the carpet altogether and applying Herculiner to the tub.  Damn, a couple years ago, I never would have thought it.